In 2001, Seth Godin published his ebook, " Unleashing the Ideavirus ", which has since been downloaded by more than 2 million people, making it the most popular ebook ever written. The ebook discusses how to create an idea that spreads like a virus, how to leverage a powerful "sneezer", and how "hives" work to spread powerful ideas. Godin's main point: Ideas that spread, win. The classic example he gives is that of sliced bread. Sliced bread was invented in 1913 by Otto Rohwedder, but the idea was a complete flop until 1930, when Wonder packaged and sold the idea to the masses. You can see Seth Godin speaking about this sliced bread case study here and you can download the ebook for free here .
The Tim Ferriss Show is one of the most popular podcasts in the world with more than 900 million downloads. It has been selected for "Best of Apple Podcasts" three times, it is often the #1 interview podcast across all of Apple Podcasts, and it's been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.
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